A portrait of you.

Experience is everything

Thrival Tactics is an independent experience design firm. We uncover customer experience problems companies can no longer see.

The Ikea Experience Report - Complex journeys and hidden friction points.

This report examines how IKEA delivers across the full customer journey—from arrival and discovery to checkout, pickup, and aftercare. It reveals how small, accumulated frictions can turn an inspiring experience into cognitive and physical work. FULL REPORT

Way Fair

Coming Soon

Whole Foods Market

Coming Soon

REI Co-Op

Coming Soon

A portrait of you.

Experience is everything

Thrival Tactics is an independent experience design firm. We uncover customer experience problems companies can no longer see.

The Ikea Experience Report - complex journeys and hidden friction points.

This report examines how IKEA delivers across the full customer journey—from arrival and discovery to checkout, pickup, and aftercare. It reveals how small, accumulated frictions can turn an inspiring experience into cognitive and physical work. FULL REPORT

Way Fair

Coming Soon

Whole Foods Market

Coming Soon

REI Co-Op

Coming Soon

© THRIVAL TACTICS

Experience is everything

Thrival Tactics is an independent experience design firm. We uncover customer experience problems companies can no longer see.

A portrait of you.

IKEA Experience Report - Complex Journeys and Hidden Friction Points

This report examines how IKEA delivers across the full customer journey—from arrival and discovery to checkout, pickup, and aftercare. It reveals how small, accumulated frictions can turn an inspiring experience into cognitive and physical work. FULL REPORT

WayFair

Coming Soon

Whole Foods Market

Coming Soon

REI Co-Op

Coming Soon

© THRIVAL TACTICS